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Art Direction

Our experienced T-shirt design artists have crafted some of our industry’s most celebrated images that have become a part of American T-shirt culture. Our art staff can maximize the impact of your ideas, events and logos to advertise them effectively onto the world’s largest billboard - a T-shirt! We work closely with clients and merchandisers to ensure that their advertising message is creative, compelling, wearable and profitable.

Your art or ours, New Buffalo’s proprietary separation process is a trade secret required to produce screens that result in photo realistic textile reproductions. New Buffalo is proud to have Dave Gardner as Sr. VP Creative Director to oversee every job that leaves our art department. Years after changing the industry, he continues to put his touch on all the separations that are printed at NBSF and NBCA.

The "New Buffalo style" has revolutionized the industry with the creation of multi-color simulated process printing that is the creative collateral of NBSF. This complicated color separation technique gives artwork the dimension that commands attention. We work diligently to assure clients that their T-shirt art is, color for color, the highest quality whether one-color art or the most complicated designs with the famous New Buffalo style and flair! The addition of specialized techniques that have been developed by the NBSF team guarantee realistic or fantasy images that others cannot reproduce.